The Chicago auto show that is held annually is definitely one of the most popular events that most car manufacturers wouldn’t want to miss. This is because the auto show allows them to unveil and launch the latest and the upcoming vehicle models that they want to introduce into the market within a year as well as those that they intend to release in the near future.
The auto show also serves as one of the most effective options for car these car makers to present the latest car models into the buying public hoping that doing this would eventually increase the demand for the vehicles that they offer. Due to this fact, the 2012 Chicago auto show became a venue for the launching of the different vehicle line-ups that might hit the market this year. Among the most popular car makers who participated in this year’s Chicago auto show are the following.
Volkswagen has presented the North American version of the VW Beetle at the Chicago auto show. This event has also marked the availability of the diesel engine-propelled Beetle in the United States and the rest of the North American market. The presentation revealed some of the significant changes that Volkswagen has implemented on its longest running model expecting that these would encourage more buyers to purchase the iconic Beetle.
Toyota took the opportunity to unveil the mid-cycle refreshed Land Cruiser at the 2012 Chicago auto show. Toyota has upgraded the Land Cruiser’s looks and other features to make this more attractive to buyers. The upgrades that Toyota has conducted are aimed to improve the vehicle’s appeal to buyers since Toyota has somehow realized that the Land Cruiser is one of the company’s rarely purchased models in the US despite of its impressive performance and features. Aside from the Land Cruiser, Toyota has also unveiled the more luxurious Lexus LX 570 during this event.
Just like Toyota, Nissan has also featured two of its latest models at the Chicago auto show. The first model was the mid-cycle upgraded 370Z sports car. Nissan has upgraded the 370Z and this effort has provided the sports car with a new look and a number of added features. In addition to this, Nissan launched the 12-passenger version of the NV200 to cater to the needs of buyers who are in the market for vehicles with larger interior and cargo space.
The 2012 Chicago auto show also served as the venue for Kia’s presentation of the Track’ster concept. The Track’ster was a two-door sport-oriented version of the Kia Soul and this is intended to capture the segment dominated by younger buyers who prefer to purchase cars with unique styling and features.